Cult West Coast Motorcycle Company Officially Unveils their World Class Showroom and Workshop in Fremantle!
When most people think of motorcycles, it’s common to conjure imagery of big fat Harleys, bikies and questionable lifestyle choices.
While there is no judgement – for the uninitiated, Retro Moto Co has gained an international cult status amongst vintage motorcycle enthusiasts and collectors as being amongst the best in the game when it comes to custom, retro motorbike restorations, giving international chains like Deus Ex Machina a run for their money.
Having made their mark reviving vintage English, European and Japanese motorcycles to absolute technical precision, they have not only made a reputation for themselves, but also made a habit of taking existing beauties and dialling things up a notch or two.
Now, for the first time, Australians will be able to revel in the restoration as well, with the launch of Retro Moto’s new headquarters in the undisputed home of artisans and counter-culture: Fremantle.
After taking their business underground during Covid, owners Paul Smith and Scott Heckingbottom return to their beloved port city, with a brand new look and state of the art workshop to go with it. Their new flagship destination promises guests an experience that truly transcends the traditional workshop encounter.
“Retro Moto started in Fremantle, and we’re glad to be coming home. As we’ve grown in size of staff and offer a comprehensive range of services, the upgrade means we’ll now have room for things like our state of the art dyno. But, being relentless in our approach to preservation, we wanted to create a truly authentic experience that simply could not be felt anywhere else – just like the bikes we work on. The experience we offer now extends beyond purely ‘just’ for enthusiasts, but anyone that appreciates the art of craft. We just happen to specialise in motorcycles.”
Statement from Scott Heckingbottom – Co-Owner Retro Moto Co
Inspired by imagery and design found in vintage motorcycle magazines, the new identity and interior aesthetic transports visitors to the year 1989.
Think late 80s mansion meets droolworthy garage of the rich and famous. The modern and modular fitout is complete with high gloss black tiling, exposed steel and VHS cassette effects on videos playing throughout the venue; reminiscent of a time when high fidelity was in vogue. Even their website and instagram take visitors back to vintage magazine styling and low tech cool.
The design was a collaboration between two of Western Australia’s cutting edge design firms, branding agency The Freeform Foundry and interior designers, Design Theory.
“As a motorcycle enthusiast myself, we were absolutely honoured to take on the challenge of crafting an iconic identity and brand experience for Australia’s most respected name in the industry. When it comes to ‘stand out’, ‘must visit’ destinations for visitors to Western Australia – we’re proud to announce there’s a new kid on the block, but no doubt you’ll hear them coming from the sounds of these amazing machines!”
Statement from Brett Novak – Creative Director at The Freeform Foundry
With three distinctive areas, including the gallery showroom housing hundreds-of-thousands of dollars worth of rare, vintage cafe racers placed on tiled pedestals, a fully equipped shop for parts, merchandise and accessories, and – in an Australian first – a completely visitor accessible workshop!
Visitors can drop by and see restorations in action on their way for a morning coffee or an afternoon pint, while members can enjoy private whiskey and workshop sessions as their pride and joy goes under only to reemerge iconically ‘Retro.’
The launch of the new fit for purpose venue will become home to a range of monthly events and activations, curating the finest in international apparel, products and collaborations with brewers, distillers and coffee roasters.
More to come.